May 14 2010
BIOLASE Technology, Inc. (NASDAQ: BLTI), the world's leading dental laser company, today announced that it is taking advantage of the large dental audiences at the California Dental Association 2010 CDA Presents Meeting in Anaheim, CA, to formally release a new episode of the animated educational program ToothTales.
The episode, entitled "ToothTales: My First Visit to a Waterlase Dentist," is an introduction for children and their parents to the world of laser dentistry, avoiding shots and the microfractures that accompany a traditional drill.
The release ceremonies, co-hosted by BIOLASE and ToothTales creator Dr. Christina Do, DDS, will be held today at noon at the BIOLASE booth (Booth #2230). The new episode, along with other ToothTales and Waterlase merchandise are available at https://perfectdomain.com/domain/toothtales.com.
David M. Mulder, Chief Executive Officer of BIOLASE, stated, "Over the past year, we have been building a base of video evidence on the benefits of the Waterlase and are now in the process of expanding our marketing efforts to include the patient population and the general public. The use of multimedia platforms, such as the ToothTales series as well as viral marketing, social networks and other avenues to the patient is resulting in people seeking out laser dentists and asking their own family practitioners about laser dentistry. We want them to have a base of evidence from friends, family, videos and other doctors as they make those inquiries and form their own opinions. We are committed to the idea of 'pull' marketing platforms to build the practices of our current doctors and to help consumers understand the state of the art technology that is now available to them and their children. Many of these efforts have had behind-the-scenes work advancing for almost a year."
The ToothTales series was developed and produced by Christina Do, DDS, a family, pediatric and cosmetic dentist practicing in Costa Mesa, CA. Dr. Do is a graduate of Loma Linda University School of Dentistry and has practiced alongside the leading pioneers in the area of laser dentistry. She also teaches and lectures on laser dentistry regularly.
Source: http://www.mpq.mpg.de/