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Photo & Imaging Shanghai China 2010 Exhibition to be Held in July 2010

PHOTO & IMAGING SHANGHAI CHINA 2010(The 12th China Shanghai Interphoto & Digital Imaging Exhibition), one of the largest and most influential photo and imaging exhibitions in China and the Asia Pacific region, is scheduled to be held at the Shanghai Everbright Convention & Exhibition Centre from July 1st to 4th, 2010.

As an important event in the photo & imaging industry held during the Expo 2010, the exhibition will showcase equipment for image input, camera parts & accessories, photographic equipment and consumables, image storing, image editing, image processing, image output, digital imaging and related products, technologies and services. The event is expected to attract great attention from consumers and offers an ideal platform for reputed companies in the industry to build brand presence and expand their market share.

The exhibition, which is scheduled to be held during the Expo 2010 Shanghai China (from May 1st to Oct 31st, 2010), is expected to benefit from the business opportunities brought about by the Expo 2010. In 2010, the world will focus its attention on Shanghai, while Shanghai will focus its attention on Expo 2010. The huge interest in Expo 2010 combined with the passion for photography the world over is expected to spur the demand for and sales of photographic and imaging products. Approximately 130 to 150 million Chinese tourists and five to six million overseas tourists are expected to visit Shanghai in 2010.

The exhibition will be co-hosted by CCPIT, the Shanghai Sub-council, CCOIC, the Chamber of International Commerce Shanghai, the China Information Industry Trade Association Digital Image Committee, the Shanghai Photographers' Association and Shanghai International Exhibition Co., Ltd, and organized by Shanghai International Exhibition Service Corp. Supporters include the Singapore Photographic Trade Association, the Japan Photo Gallery Association, the Japan Photo Culture Association, the Korea Professional Photo Association, the Taiwan Photo Commerce Industry Associations, and the Taiwan Photo & Video Research and Development Association. As the exhibition will be held during the Expo 2010, it has already been warmly received by a number of media agencies and websites, including China Photo Press, People's Photography, Photographers' Companion, Popular Photography, Portrait Photography, FOTO-VIDEO, Digital Camera, Photo China, CAPA China, Today Portrait, Discover Sources, , , , , and , among others.

As such products as digital cameras and digital printers are gaining popularity in China, digital photography and imaging tools have become an integral part of people's professional and personal lives, helping people record special, memorable moments and share the pictures and images with families and friends. Statistics show that the Chinese market for photographic and imaging products will continue to grow, with stable development anticipated for the country's digital camera segment in 2009 and the next five years. More than 12 million digital cameras are expected to be sold in the Chinese market this year, with the sales projected to exceed the 16 million unit mark by 2013, representing a compound annual growth rate of approximately 9.7 per cent. In addition, sales of digital single-lens reflex cameras are expected to reach one million units in 2010.

A variety of concurrent events will be held during the exhibition. Product demonstrations and promotions will focus on providing visitors with outstanding service and unmatched photography experiences. In line with the industry's trends and hot topics, as well as the theme of the Expo 2010, the organizers, in cooperation with their partners and media outlets, will host a series of events on travel, news, advertising, portrait and landscape photography, including Expo 2010 focused events, photography competitions, photo shows, technology workshops, business forums and summits.

The exhibition will be open to the general public free of charge and will adopt B2C and B2B models, offering exhibitors an exciting opportunity to meet photography enthusiasts and end users face to face, and to communicate and gain an understanding about their need and desire for new products and services. At the same time, exhibitors will be able to interact with business representatives during the tradeshow and take advantage of a wide range of new business opportunities.

As the 12th PHOTO & IMAGING SHANGHAI CHINA 2010 is gradually approaching, we look forward to seeing you at this grand event widely recognized in China's photo and imaging industry. Let's cooperate for prosperity and share in the Expo 2010.

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