Optics Advertising

AZoOptics

  • Total Annual Users

 

Readership

 
 
 

Global Coverage

 
Continent Total Visits
Asia 50.12%
Americas 25.44%
Europe 18.13%
Africa 4.16%
Oceania 2.15%
 

Marketing photonics products is a challenging prospect. Research and industry professionals require optical components for an impossibly broad range of applications, from datacom fiber optics to light sources for laser technology. Conveying how products and technologies come together succinctly and effectively is difficult given the complexity of optical systems. Yet being able to distill those crucial details is vital in ensuring that prospects understand your unique value proposition. This has never been more critical in light of the COVID-19 impact and the long-burning move towards market globalization.

Digital-first photonics marketing is the ideal solution to overcoming the challenge of increasing your market share in a congested industry. AZoOptics is the world's foremost optics marketing platform. We create, curate, and distribute high-quality content on the various stories, products, and services that global photonics companies have to share. Our network is regularly visited by academics in North America, the Asia Pacific region, Europe, alongside global manufacturing and research professionals.

Visits sourced from Google Analytics, yearly average from Jan to Dec. Readership based on sample of subscribers.

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Email Marketing

Newsletters
Customized Emails

Target our subscribers by their specific professional interests. Reach over 900,000 named scientists, engineers and industry professionals.

Choose between subject specific Newsletters or ultra-targeted Customized Emails. Our ability to match your audience’s interests with the right content explains why we see industry leading open and click through rates.

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Reach your target audience with optimum quality content for their stage in the buyer's journey. Let us demonstrate how we can help with Content Distribution and Content Creation.

  • Expand your audience reach through our websites, mobile platforms, social networks and subject specific newsletters
  • Use the experience of our team to provide guidance on what works and what hasn't worked

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Your team have great expertise in your products, services and applications. Tap into that knowledge and convert it quickly and easily into powerful marketing collateral with an Insights from Industry interview. A 30 minute interview that can convert into years of client engagement.

Perhaps one of your end users wish to promote their research activities and illustrate how they have used your equipment or services, check out our Thought Leader series for key opinion leaders and academics.

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Demonstrate the benefits, features and key capabilities of your Products and Equipment with our Product Profiles or give your product extra exposure by combining a range of multimedia content types in our Product Showcase.

  • Illustrate all aspects of your product
  • Embed related video
  • Incorporate specific Calls to Action (CTAs) to generate Lead Generation
  • Link to your related content - articles, case studies and interviews

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Capture the attention of your audience with our professional Video Services. Our experienced video team will guide you through the process from concept and storyboarding through filming to post production.

Choose whether you want a customer application story, a product brochure, an interview, to cover an event or something a little different – our team will be able to help.

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Webinar Services

Webinars Webinar Listings

Showcase your science to our global audience in a format they are familiar with. Our team is with you every step of the way to plan, promote and execute a successful scientific webinar series.

You can also give your existing Scientific Webinars a new lease of life, allowing you to educate your audience, increase on-demand views and drive new registrations with our webinar listings package.

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Display Advertising

Display Advertising

Increase brand awareness by targeting the AZoNetwork audience of engaged B2B visitors with various Display Advertising options.

  • Promote Key Marketing Messages
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Increase online visibility through Search Engine Optimization which is specifically tailored to your business.

We can drive organic traffic to your website by targeting well-researched, relevant keywords and in turn, increase your online reach and ultimately enquiries.

  • Increase traffic to your website
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AZO Intel

Measure and monitor the ROI of all of your campaigns using our unique analytical platform – AZoIntel

With over 5 million monthly visitors interacting with over 500,000 content items, we have the ability to demonstrate your audience as well as provide market intelligence to assist with your content marketing decisions.

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