Feb 18 2010
North Carolina based LuxuryTec announces the launch of the Mirror Image and The Mirror Image Digital Network.
The Mirror Image is a 40" digital display enclosed in a stainless steel NEMA rated bezel housing the company's robust sensor system and is controlled remotely via a broadcast quality content management system. Mirror Image displays a brand image or video and when engaged by a consumer, the brand message instantly disappears and becomes a fully functioning mirror. When the consumer steps away, the brand message instantly re-appears.
The Mirror Image offers a captivating experience in HD still and HD video, providing marketers a variety of engaging and dynamic content options. Located over sinks in the initial deployment, Mirror Image provides industry leading brands with the opportunity to reach specific genders and is the world's first digital display to deliver marketers concrete consumer engagement metrics. Mirror image accomplishes this through the utilization of a robust sensor located in the bezel of the unit and records every consumer engagement by mirror, by actual time. LuxuryTec's broadcast quality Content Management System provides these concrete metrics to agencies and brands via CMS dashboard reporting.
LuxuryTec's Founder and President, Brian Reid, stated, "We are in an era where chief marketers are being challenged to deliver ROI for every marketing dollar spent and Digital networks are being challenged to depart from typical traffic numbers and deliver consumer metrics in ways that are less abstract. Mirror Image realizes this by counting every consumer engagement with it's built in sensor and accomplishes this in a non-invasive way. "
The Mirror Image Digital Network will be strategically located in high traffic venues within key DMA's nationally. The network will be found in airports, professional/collegiate stadiums and arenas, casinos, retail dressing rooms and other locations that deliver compelling reach, frequency and demographics to marketers.
The Mirror Image Digital Network will be activated in April within one of the nation's highest traffic airports and will expand to 10,000 displays by the close of 2010 delivering 120MM+ guaranteed impressions monthly.
The network will offer advertiser's aggregation for seamless planning, purchase and measurement.
LuxuryTec's SVP and Director of US Business Development, Ken Kovasala, noted, "LuxuryTec's Mirror Image Digital Network is in fact the first advertising network that offers concrete metrics to world class brands. The Mirror Image Digital Network is an innovative and efficient medium to deliver brand messages. Mirror Image is a Digital billboard that a consumer has to literally drive through and is virtually un-avoidable. You can leave it to chance or you can leave it to LuxuryTec to definitively deliver your brand message."
Source: http://ww.luxurytec.com