Dec 23 2009
3D technology leader RealD today announced an agreement with JVC KENWOOD Holdings, Inc. to license multiple RealD technologies including the proprietary stereoscopic RealD Format. The RealD Format and other RealD 3D technologies will see integrated support in JVC 3D products including 3D LCD monitors.
"We are delighted to establish a partnership with RealD, a global leader in 3D technology for cinema, which will allow us to build on our solid track record of technological development for Hollywood and related markets," said Haruo Kawahara, Chairman, President and CEO of JVC KENWOOD Holdings, Inc. "We are confident this will lead to a dramatic increase in our 3D-imaging device business."
"Our partnership with JVC will give the market high-quality displays capable of delivering exceptional 3D visuals. We look forward to JVC leveraging RealD's three decades of 3D technology experience to capture the full capabilities of their unique 3D visualization products," added Michael V. Lewis, Chairman and CEO of RealD.
The RealD Format is a proprietary version of a side-by-side 3D format that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of HD-quality 3D content to any 3D-enabled display type. The RealD Format uses a unique set of filters and other technologies making it compatible with today's HD infrastructure for high-quality 3D delivered via broadcast, packaged media or the Internet.
One of the product lines to integrate RealD 3D technology will be JVC's 3D LCD displays utilizing Xpol polarizer and passive circular polarized 3D eyewear. The company's distinctive high-quality 3D visual engine paired with RealD technology will allow the displays to deliver a natural flicker-free HD 3D experience.