Artificial Life, Inc. (OTC BB: ALIF) today announced a new line of mobile products using augmented reality technology.
The Company announced that it has scheduled a series of new products for release, based on augmented reality (AR) technology. This technology allows the inclusion of realistic and interactive 2D or 3D animations and renderings as well as information to appear seamlessly in video footage or live video streams to enhance game play or user experience. Various supporting technologies will be leveraged in the creation of the AR application lineup including image recognition, face detection, and object tracking. By combining mobile device cameras with location information, map data, and compass readings, virtual items can become part of the real world view through devices with cameras.
The new product line will include new mobile games as well as new mobile business and lifestyle applications. The first products are scheduled to be released in Q1 2010.
Artificial Life will develop these new products in-house but will also co- operate with other third parties and major research institutions in this field. Some products will be jointly developed with major global brands.
"We are very excited about these new products and activities. Augmented reality is a very promising technology that allows completely new game concepts and business applications. An especially interesting aspect of this technology is that we can use our strong artificial intelligence background we have gathered over many years to our advantage here on many levels of the production process. Therefore, as is already the case in the mobile application and games field, we will strive to become one of the world leaders in augmented reality applications as well," said Eberhard Schoneburg, CEO of Artificial Life, Inc.