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Wiley X to Donate 2010 Sales of Lacey Sunglasses to the Breast Cancer Research Foundation

Industry Leader Joins the Fight to Share Vision of a Cure

Wiley X® is proud to announce that for the entire year of 2010, it will donate $2.50 from the sale of each non-polarized pair of its popular Lacey sunglasses and $3.50 from each polarized pair of the line to The Breast Cancer Research Foundation (BCRF).

This official partnership will start January 1, 2010, and will be supported through Wiley X's extensive U.S. dealer network. Each pair of Wiley X Lacey sunglasses will sport a signature BCRF Pink Ribbon cling sticker on the lens, to raise awareness of the organization's efforts to find a cure.

The Wiley X Lacey sunglasses are a perfect vehicle for this important message, as the sunglasses sport Coral Pink lenses and a distinct, pink Cotton Candy colored frame to meld seamlessly with the recognized hue affiliated with breast cancer awareness.

The Breast Cancer Research Foundation is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs.

"We're fortunate that our Laceys have gained such widespread popularity, and we are honored to have the chance to partner with such a successful, well respected organization like BCRF in this fight for a cure," says Myles Freeman, President of Sales for Wiley X. "This is a chance for us to do our part in raising money and awareness, and this worthy cause deserves our attention and our efforts to make a difference."


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