Jul 17 2008
Based on its recent analysis of the organic light-emitting diode (OLED) display market, Frost + Sullivan recognizes Samsung SDI with the 2007 Frost + Sullivan Market Leadership of the Year Award. This Award lauds Samsung's long-standing contribution to the industry in terms of technology development, and the high market share and revenue growth it has achieved over the past two years.
Steady market penetration in the display industry coupled with its launch of the first ever mass production Active Matrix OLED (AMOLED) panels has made Samsung SDI the market leader in the OLED industry.
Samsung SDI’s has the largest market share in the world OLED Display market, which includes both Passive Matrix OLEDs (PMOLEDs) and AMOLEDs. The company generated $100.2 million out of the total $475 million revenues in the world OLED market in 2006.
It has remained the world leader in cathode ray tube (CRT), plasma display panel (PDP) and mobile displays for some years now and its new endeavors in digital mobile business has given Samsung SDI the perfect platform to lead the OLED market. Furthermore, the company’s ability to generate economies of scale through vertical and horizontal integration has given it an edge over its competitors in the market place.
“Samsung SDI is among the select few companies to recognize the potential of OLEDs, and has been at the forefront of OLED technology innovations by leveraging its stronghold within the display industry,” notes Frost & Sullivan Research Analyst Abhigyan Sengupta. “Its core competencies of technology innovation, state of the art high volume manufacturing, strong emphasis on R&D and optimized supply chain have helped consolidate its industry leading position in the market.”
The company has undertaken a number of R&D initiatives in the mobile displays segment and has been aggressively investing in R&D to advance AMOLED technology, realize cost saving and increase profitability. Currently, it holds more than 600 domestic patents, and more than 2800 international patents, making it the largest owner of AMOLED technology patents.
Its relationship with Samsung SSI, one of the largest electronic component and device manufacturers, has also given it a unique competitive advantage, the flexibility to get the maximum out of the two display technologies, thin film transistor liquid crystal display (TFT-LCD) and AMOLEDs.
By having the first commercially viable mass production of AMOLED panels, Samsung SDI has the first mover advantage. The company presently has the capability to manufacture 1.5 million two inch AMOLED panels per month and has targeted 5 million AMOLED panels per month by 2008. With mobile handsets being the initial market for AMOLEDs, Samsung SDIs partnership with leading world mobile manufacturers.
“Samsung SDI is positioning itself as a complete solution provider for AMOLED technology through OLEDMAX, a graphic engine for AMOLEDs, and OLEDUI, a power consumption saving and true color utilizing GUI solution,” says Sengupta. “Considering all of the above, it can be said that the company is well and truly poised to maintain its market leadership position in the OLED market, setting performance standards for the entire industry to follow.”
Each year, Frost & Sullivan presents the Market Leadership of the Year Award to the company that has exhibited market share leadership through the implementation of market strategy. The recipient has displayed excellence in all areas of the market leadership process, including the identification of market challenges, drivers and restraints, as well as strategy development and methods of addressing these market dynamics.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.