May 6 2008
Mitsubishi Electric, the Official High-Definition Television and the Official Large Outdoor Video Display Provider of the PGA TOUR, is supplying 11 additional state-of-the-art Diamond Vision(TM) LED high-definition scoreboards for PGA TOUR events. This completes the TOUR's initiative to upgrade the scoreboard technology to provide a better on-site experience for fans.
The Diamond Vision™ LED boards debuted at THE PLAYERS Championship in May 2007, providing an array of new player and course information tied to the TOUR’s ShotLink real-time scoring system as well as a variety of videos. The 22 boards at THE PLAYERS were then divided into two traveling sets of 11 and were phased in at subsequent tournaments.
“The feedback we’ve received about the first set of scoreboards was tremendous,” said Tom Wade, chief marketing officer for the PGA TOUR, referring to the original Diamond Vision™ scoreboards. “We originally planned to have 11 boards on the course, but they have been so popular that we’re putting one at almost every hole.”
The Diamond Vision™ scoreboards bring a new level of interaction and excitement to PGA TOUR tournaments. Thanks to the full-color capabilities of the Mitsubishi Electric scoreboards, fans are treated to animations, personal player profiles including images and action shots, and broadcast-quality graphics just as crisp and brilliant as those seen on Diamond Vision™ stadium and arena displays.
“We are always looking for ways to enhance the spectator experience at our tournaments, and the Mitsubishi Electric scoreboards have become a very important element of this initiative,” Wade said. “Not only are we extremely pleased with what we already have been able to provide the fans through the scoreboards, we are excited about developing compelling new elements that we can include. The addition of these 11 scoreboards will further our efforts to inform fans about our players and the competition.”