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New HTC 10 Smartphone Features Himax’ HX8396-C QHD Display Driver IC

Himax Technologies, Inc. (“Himax” or “Company”), a leading supplier and fabless manufacturer of display drivers and other semiconductor products, today announced Himax’s display driver IC of Quad HD (“QHD”) resolution family, HX8396-C, has been adopted by HTC, one of the world’s leading mobile manufacturers, to power its new flagship smartphone HTC 10.

Himax’s HX8396-C is by far the smallest QHD display driver IC for high-end TFT-LCD smartphones in the industry with outstanding power efficiency and ultimate display performance. Through integrated frame buffer and proprietary memory compression technologies, HX8396-C reduces power consumption of the application processor and device for extended battery life. As a leading innovator of display solutions, Himax’s QHD resolution display driver ICs are backed by the built-in Optimal Display Synthesizer (ODS) to deliver advanced features, including Color Enhancement (CE), Content Adaptive Brightness Control (CABC) and Sunlight Readability Enhancement (SRE) to make displays brighter and wider color gamut. These features optimize both battery life and image quality. HX8396-C supports the latest VESA (Video Electronics Standards Association) Display Stream Compression standard and MIPI DSI 2-port interface. It is compatible with all mainstream application processors, and adopted by international panel makers with mass production started in 2015.

"We are happy that HTC has adopted our product in their latest flagship smartphone HTC 10," stated Jordan Wu, Chief Executive Officer and President of Himax Technologies, Inc. "Viewing experience is critical to smartphones nowadays and Himax has always been working side by side with panel makers and mobile brand companies and manufacturers on next generation displays to enable better devices. I’m glad to also announce that leading LTPS panel makers have been actively adopting Himax’s QHD display driver solutions."


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