Kent Displays, Inc., today launched Reflex(TM), a new brand to its long proven cholesteric liquid crystal displays (ChLCD). Successfully used in a variety of display applications for 15 years, this new direction signals the company's vision to bring its Reflex(TM) displays to broader commercial and advanced display applications.
"For 15 years our technology has helped manufacturers and our teaming partners be in the forefront of market trends," said Dr. Albert Green, the company's chief executive officer. "Today, we are challenging ourselves to develop applications that can change the way display technology is used. Launching Reflex(TM) displays as our new brand simply confirms that we have the capability and the creativity to contribute more innovation to the display industry."
The new brand name is derived from the fact that all Reflex(TM) displays are reflective and inherently flexible in nature. They are ideal for portable devices that demand long battery life, a wide viewing angle, and paper-like viewing in all ambient lighting conditions including bright sunlight. These displays can operate on virtually no power, and can be as thin as 30 microns.
Kent Displays is currently developing a variety of flexible display products for portable devices that demand paper-like viewing, displays on curved surfaces, long battery life, sunlight readability and wide viewing angles. The company also offers a line of customizable electronic skins (eSkins) for mobile computing devices, and electronic writing tablets (eTablets) for many markets. Standard and custom products are currently being planned and under development.
In 2008, Kent Displays also will be installing the world's first roll-to- roll production line for the manufacture of flexible LCDs. Currently, all displays in the market are cut from large sheets, and processed separately. This innovative roll-to-roll production line will enable Kent Displays to efficiently and rapidly produce large quantities of LCDs.
"When we complete the installation of our roll-to-roll production line, it will have come full circle for us," said Dr. Green. "We are pioneers in this industry, and it is incredibly exciting to see the future come to fruition here in our facility. Our customers will benefit greatly from this, and we are looking forward to entering new markets with the ability to produce displays in much larger quantities."