Panasonic, an industry leader in Full HD 3D and HDTV technology announced today the start of an advertising campaign focusing on the company's innovative, award-winning Full HD 3D VIERA™ Plasma TVs and the introduction of the Skype on your VIERA personal video conferencing feature which has been added to the VIERACAST™ internet functionality.
The campaign, created by Panasonic's agency Arnold Worldwide, reinforces the immersive and lifelike experience consumers get while watching Full HD 3D on Panasonic VIERA Plasma displays. The television commercials also reinforce the reasons why Plasma is considered the best technology for 3D viewing because of its ability to provide Full 1080p resolution to both the left and right eye. The fast-switching phosphors, Infinite Black Panel Pro and dual scanning technology in tandem, provide the great depth and clarity that are vital to the true Full HD 3D TV viewing experience. The Skype portion of the overall campaign reinforces the benefit of connecting with family and friends through Skype video calls on a large screen TV.
"We only have to look to the global success of Avatar and popularity of other 3D films released within the last year to realize that the widespread adoption of 3D TV within our own homes is underway," said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company. "We're extremely excited that Panasonic is embarking on one of its most extensive and ambitious advertising campaigns to support and promote the phenomenal capabilities of our award winning lineup of superior 3D technology products. Our objective is to ensure that consumers who are shopping for a new television or BD player take the time to learn about this 3D technology transition that Panasonic has created. "
The campaign kicks-off with television advertising placements in major markets, as well as spots on national (including DirecTV) and Spanish-language cable stations. To further elevate the ambitious campaign, the TV spots will be supported by national cinema, print and online campaigns, as well as targeted out-of-home (billboards, bus shelters) promotions in key markets. The TV campaign runs through the week of June 14, 2010.
Panasonic's VIERA VT25 Series Plasma Full HD 3D TVs, which include one pair of Panasonic 3D Active Shutter Lens Eyewear (TY-EW3D10U), is now available at retailers nationwide in 50-inch class (49.9 inches diagonal / SRP $2,599.95) and 54-inch class (54.1 inches diagonal / SRP $2,999.95) sizes with 58-inch class (58.0 inches diagonal / SRP $3,399.95) and 65-inch class (64.7 inches diagonal / SRP $4,299.95) sizes to follow in June. The Panasonic TC-P50VT25, a 50-inch class Full HD 3D TV (measured diagonally 49.9-inches) was awarded the prestigious Best in Show at the 2010 Consumer Electronics Show.
Panasonic's range of Full HD 3D VIERA Plasma HDTVs, when coupled with Panasonic's 3D Blu-ray Disc players (DMP- BDT300 and DMP-BDT350) bring a new era of immersive visual entertainment into consumers' homes, by creating a 3D experience that easily rivals the best that can be seen in cinemas. By delivering a full 1080p-resolution image to each eye, Panasonic's Full HD 3D technology offers consumers the highest possible visual experience. To enjoy Full HD 3D programming users wear stylish and lightweight active-shutter eyewear. The sets are also Full HD TVs that display pristine 1080p content in two dimensions (2D) for conventional HD viewing.
To further promote and raise consumer's awareness of 3D's immersive entertainment experience, Panasonic recently announced exclusive agreements with two of Hollywood's premiere film studios, Twentieth Century Fox Home Entertainment and Universal Studios Home Entertainment, to offer the Blu-ray 3D versions of Fox's Ice Age: Dawn of the Dinosaurs and Universal's Coraline, two of the industry's most successful theatrical 3D titles, with purchase of Panasonic VIERA Full HD 3D TVs.
The recent addition of Skype to Panasonic's VIERACAST IPTV offerings allows owners of 2010 VIERACAST-enabled Panasonic VIERA Plasma HDTVs (VT25, VT20, G25, and G20 Series) to make voice and video calls to family and friends from the their living rooms directly through their Panasonic VIERA HDTV using Panasonic's Skype-enabled camera (TY-CC10W) which is sold separately (SRP $169.95).