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Digi-Key’s Lighting Initiative Focuses on Designers’ Needs

Electronic components distributor Digi-Key Corporation is shining a spotlight on its lighting initiative. Propelled by the goal of offering the industry’s widest breadth of product in lighting solutions, Digi-Key continues to add world-leading suppliers of lighting solutions to its expansive line card of more than 440 authorized supplier partners of semiconductor, interconnect, passive and electromechanical product.

Digi-Key offers more than 9,500 lighting solutions products in stock, and an additional 16,000 products at, from more than 60 of the world’s leading suppliers of lighting solutions. The most recent addition to Digi-Key’s authorized lighting solutions suppliers is Seoul Semiconductor, whose global distribution agreement with Digi-Key was announced in March 2010.

“Digi-Key’s goal is to be the ultimate source for designers’ lighting solutions needs,” said Dave Doherty, Digi-Key’s vice president of semiconductor product. “By offering an expansive product line of lighting solutions and resources, we are providing design engineers with cost-saving and timesaving measures to help them complete their lighting designs.”

Digi-Key’s lighting initiative consists of three key elements:

  1. Providing customers with the broadest offering of lighting solutions products
  2. Accommodating customers’ specific needs from technologists working in their homes to design engineers and their procurement requirements
  3. Providing customer support with Digi-Key’s Lighting Solutions Technology Zone, Design Support Services (DSS) application engineering support, PTM Online…On Demand® product training modules and 24-hour access to Digi-Key’s Technical Support

Digi-Key’s Lighting Solutions Technology Zone provides information on LEDs, optics, thermal management, indicators, CCFL, accessories and more. The Design Support Services (DSS) team is available to provide engineers with both general information and complimentary project-specific assistance.

Digi-Key’s exclusive library of more than 700 PTM Online…On Demand® product training modules includes 15 PTMs that cover a variety of lighting technologies including high power LEDs, thermal management, drivers, LEDs < 75mA, and accessories. These PTMs focus on specific lighting technology applications and provide both audio and non-audio versions as well as parts lists. Digi-Key’s lighting-focused PTMs and additional resources are available on the Lighting Solutions Technology Zone microsite.

Digi-Key’s Technical Support team is available 24/7 via telephone, e-mail, and live web chat. The Technical Support team members are trained by manufacturers to answer customer questions regarding product specifications.

Digi-Key’s lighting strategy includes targeted marketing efforts on the Internet and in trade publications focused on lighting solutions. Digi-Key has participated in and sponsored various LED events including the 2010 Designing with LEDs workshop in March. In May, Digi-Key will host the PURE Lighting Technology Symposium live from Pure Nightclub Caesars Palace during LightFair in Las Vegas, Nevada. Additionally, Digi-Key will sponsor the One Bright Day virtual LED conference in June. More information about these upcoming events will be available in the next few weeks.


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