Jan 20 2010
PureSpectrum, Inc. (OTCBB: PSRU) has completed design and engineering preparations on seven dimmable Compact Fluorescent Lamp (CFL) products which are scheduled to be submitted in early February for testing to receive approval from Underwriters Laboratory (UL) and the U.S. Department of Energy’s Energy Star program.
The company introduced a 20-watt dimmable, instant brightness bare spiral CFL in late 2009 and has received a steady flow of moderate volume purchase orders during the past three months from online retail outlets and electrical distributors which serve utility companies and retail outlets throughout the country. PureSpectrum plans to expand its product line to include 11-watt, 15-watt, 23-watt and 26-watt dimmable, instant brightness bare spiral CFL models as well as two reflector CFL models, a 18-watt R30 and a 23-watt R40.
In order to comply with international power standards, PureSpectrum has also completed design for 220/230-volt versions of each bulb in its product line. Through ongoing marketing efforts, the company is developing distribution channels in multiple international markets, including Turkey, South America, the Balkans, the European Union and southern Asia. PureSpectrum has also received interest from larger lighting manufacturers regarding the benefits of incorporating the company’s dimmable CFL products for selected international markets.
The company, which submitted two additional bare spiral CFL products for UL and Energy Star testing earlier this year, is building relationships with multiple manufacturers for these CFL models in order to identify optimum manufacturing partners and be prepared to meet projected domestic and international product demand. The bulbs will undergo testing concurrently, and the company plans to begin marketing the additional bare spirals and reflectors immediately in preparation for a formal launch in the second quarter.
The bare spiral CFL has been the image most frequently associated with the green lighting movement during the past few years, and market share for CFLs has grown rapidly. However, consumer feedback has indicated bare spiral CFLs are not universally compatible with consumer lighting requirements.
Feedback generated through PureSpectrum’s market-driven product development strategy which focuses on both energy efficiency and consumer satisfaction determined that niche products such as reflectors are needed in order for CFL technology to gain full acceptance in the marketplace. CFL reflectors, which are covered in order to control light direction, are expected to command market demand comparable to bare spirals because there are multiple residential and commercial applications. PureSpectrum’s CFL reflectors will be ideal for use in residential and non-residential settings to replace bulbs used on dimmers for interior lighting in bathrooms, kitchens, hallways, dining rooms, offices, conference rooms, meeting rooms and other areas where lighting controls are used.
“Because the bulbs are covered, consumers can gain energy efficiency without changing the aesthetic value or appearance of the lighting design and that’s what people really seem to want,” said PureSpectrum program sales manager Jeff Smith, who said several utility companies and distributors have expressed interest in PureSpectrum’s dimmable reflectors. “By being able to offer products such as the dimmable R30 and R40 reflectors, we have the opportunity to strengthen our reputation as a lighting company that is focusing on what the consumer really needs and we believe the distributors and retailers will respond to these new products. At the same time, the expansion of our product offerings in the bare spiral category augments our product portfolio and allows us to meet virtually any need within the marketplace.”