Mar 27 2008
O2Micro® International Limited, a leading supplier of innovative power management products is pleased to announce that several of the top-tier notebook computer manufacturers have chosen O2Micro's LED Backlight drivers for their high-end models.
LED backlights are becoming popular in high-end consumer notebooks and O2Micro is establishing a leading position in this emerging market segment. The incremental gains brought about by LED backlights are important for high-end notebook manufacturers because image quality has become a key feature since multimedia applications have become commonplace. In order to address this rapidly growing opportunity, O2Micro has brought to bear its experience in backlighting and power management to provide an innovative LED driver that combines high image quality, without compromising critical battery life.
LED backlights offer the following advantages:
- Energy efficiency
- Better color saturation
- Longer life
- Simpler design
- Environmentally friendly
"Our LED backlight chips operate at high efficiency and allow our customers to build a very pleasing LCD display in their notebooks and other applications,” observed Dr. Yung Lin, executive vice president, O2Micro. He added, “Our patent-pending Area Lighting Technology™, employed by O2Micro’s LED driver chips, reduces motion blur in video and improves the contrast ratio of the display.”
O2Micro is shipping production volumes of LED drivers used in major OEM notebook products. With enhancements in LED chip performance coupled with future cost reductions, LED backlight adoption will increase in notebook applications and other market segments. “Approximately 17% of the 2008 worldwide demand for notebook backlight displays will consist of LED backlight displays compared to approximately 83% for traditional CCFL backlight displays,” comments Richard Schiffer, Director of Sales and Marketing, Intelligent Lighting Group. He continued, “O2Micro is well positioned to serve this growing market by continuously addressing our customer’s requirements.”