RS Components and OSRAM Opto Semiconductors GmbH announce a sales partnership agreement as part of the lighting semiconductor specialists' new Internet Light Shop initiative.
For Immediate Release
Singapore, Sydney, Shanghai, Hong Kong, Yokohama and Penang — 27 th March, 2007
RS Components is the leading global distributor of industrial products, supplying over 300,000 products to 80 markets worldwide. And OSRAM Opto Semiconductors, Inc., one of the worldwide leaders in light-emitting diode (LED) technology today announced a sales partnership agreement throughout Europe and Asia Pacific effective April 1, 200 7 as part of the lighting semiconductor specialists' new Internet Light Shop initiative. This agreement involves the distribution of OSRAM's LED families, infra-red components, high-powered laser diodes, OLED displays and a wide range of LED displays for indoor and outdoor applications. The Light Shop is intended for potential customers such as developers, architects, lighting planners, universities and individuals who only want to buy small quantities of these products.
OSRAM Opto Semiconductors focuses its product offering on current growing markets such as general illumination, projection, LCD display backlighting, automotive interior and exterior lighting, and mobile communications with organic and classic light emitting diodes used as innovative light sources together with its specific strengths in Sensing and Infrared product market.
“OSRAM looks forward to working with RS Components to broaden OSRAM Opto's semiconductor products reach and allow a greater penetration into our key target markets,” states Alfred Felder, VP Sales & Marketing Asia, OSRAM Opto Semiconductors, Malaysia .
Richard Huxley, General Manager of RS Asia Pacific, adds : “Solid State Lighting is currently the hottest area of development in electronics with applications being put together everyday in labs across Asia leveraging on the low energy consumption, long life and low maintenance characteristics of LEDs. They are the perfect basis for new creative lighting solutions. In partnership with OSRAM, RS is helping to provide engineers with the easiest access to the widest range of technologies, products, and solutions for all their application development needs.”