Apr 9 2008
Lightscape Technologies Inc., a provider of large scale LED screens and installations, LED lighting design solutions, and advanced lighting products, today announced that its joint venture has completed the installation of its first mega-sized LED outdoor advertising display in Beijing, China, with another to follow by early May.
The installations are the initial projects launched through the joint venture agreement between Lightscape Technologies and Beijing Xintong Media & Cultural Development Co. Ltd. (''Xintong Media'') to build an LED-based outdoor advertising network in China. The properties where the LED screens are being installed are owned by Xintong Media's parent the New World Group.
The first LED display was installed on the outside overpass wall of a shopping mall in the Chongwen District of Beijing. The LED screen, measuring 264 square meters in area (approximately 2,842 square feet), began operating in early April.
The second LED outdoor advertising display is in the process of being installed on the outside fa?ade wall of a shopping mall, also in the Chongwen District of Beijing. Installation of the LED screen, measuring 150 square meters in area (approximately 1,615 square feet), is scheduled to be completed by early May.
Bondy Tan, President and CEO of Lightscape Technologies commented, ''We are very pleased to begin the initial installations of our mega-sized LED screens in Beijing with our joint venture agreement partner Xintong Media. These installations represent the first two screens targeted to be installed under phase one of the joint venture agreement to build a national LED outdoor advertising network in tier-one cities in China."
Continued Mr. Tan, ''These initial LED displays are being installed on prominent buildings in high-traffic locations in Beijing. Based on the internal research of the joint venture management team and supported by an external research report, a combined average of at least 19 million people per month are expected to pass by these two screen locations. The joint venture's ability to place the LED screens in these prime locations, coupled with Xintong Media's established sales channels with advertising clients, is expected to enhance the ability to attract top-tier advertisers to display their content on these mega-sized LED screens.''
The installation work at each site encompasses design and supply of the LED screens, software and related hardware for the playback of the content to be displayed on the LED screens.
A minimum of twenty five mega-sized LED outdoor advertising displays are targeted to be installed to establish a strong advertising network in tier-one cities in China by the joint venture by the end of calendar year 2009. In 2010 and beyond, the joint venture intends to expand its network of mega-sized LED outdoor advertising displays to include tier-two cities for the completion of a unique national advertising network across China.