Feb 17 2009
OSRAM's polePOSition concept for automotive lighting at the POS makes quite an impression with its new pack designs and innovative display system. Its consumer-friendly design and clear layout plus communicative icons provide information quickly and help boost retail sales. The new design also underlines the high quality of OSRAM's range.
OSRAM has subjected its new POS concept to thorough testing in extensive market research. In developing new materials it included findings about consumer search and buying behaviour related to automotive lighting. The aim here was to optimise the search process and increase the focus on added value products, which can be presented even more attractively by providing clearly laid out information.
The new packaging – now also available in double blister packs
The new pack design attracts attention from afar and provides the most important information clearly and unmistakably. The benefit of each lamp is clearly emphasised, which consumers can identify straightaway. ECE, volt and wattage details are highly visible as the major search criteria.
The added value products' new design differs significantly from the established packaging for standard requirements. The double blister packs available as of now enable dealers to sell even more lamps on the same floor-space. Plus, having two-in-one packs matches the recommendation to “always change lamps in pairs”.
Their attractive design also attracts the attention of motorists and motorcyclists looking for even greater quality and safety to premium products such as NIGHT BREAKER or SILVERSTAR.