Transitions Optical, Inc. announced the launch of its most responsive everyday adaptive eyeglass lenses to date – Transitions® Signature™ lenses, which are clear indoors, but outside, are more reactive to UV light so they get darker in more conditions, such as bright sun, partial sun, cloudy and everything in between, including indirect light – to offer prescription lens wearers a superior and enhanced way to see the world.
Transitions Signature lenses are the latest in the Transitions family of products, which will be highlighted as part of its 2014 campaign touting Transitions adaptive lenses as the "Official Sponsor of Sightseeing™." The campaign will continue to educate people of all ages about the importance of caring for their eyes, and how enhanced vision is key to enjoying all of the 'sights' in life.
To engage millions of consumers and further demonstrate the benefits of Transitions Signature lenses, Transitions Optical will continue to partner with brand ambassadors Major League Baseball (MLB) Hall of Famer Cal Ripken, Jr., GRAMMY® and CMA Award winning country artist Darius Rucker and celebrity chef and Food Network star Chef Robert Irvine, who will share their passion as Transitions Signature lenses wearers -- encouraging their fans and followers to schedule regular eye exams and ask their eyecare professional which Transitions lenses are right for them.
"We had great success in 2013 with our Official Sponsor of Sightseeing program, during which we had the chance to educate people about the importance of enhanced vision at some of the nation's biggest events and through the reach and influence of our brand ambassadors," said Brian Hauser, general manager, U.S. and Canada, Transitions Optical. "We're looking forward to bringing even greater awareness and trial opportunities to consumers throughout 2014. With the exciting launch of Transitions Signature lenses and continuing our partnership with Cal Ripken, Jr., Darius Rucker and Robert Irvine as part of our larger marketing campaign, I'm confident we'll be able to make tremendous impact on the way people experience the sights in their lives."
To learn more about Transitions Signature lenses and the Official Sponsor of Sightseeing program, visit www.transitions.com.