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New Professional LCD Display for Outdoor Digital Signage Applications from Panasonic

Panasonic, a provider of professional display and digital signage solutions, today announced the new professional LCD display LFX6 for outdoor digital signage applications. The 47-inch (46.9 diagonal) Panasonic TH-47LFX6U professional LCD display, with a full 1,000 cd/m2 of brightness – for high visibility even in direct sunlight – and IP44-level dust and water resistance, is ideal for a number of outdoor uses including:

  • Quick-serve restaurants as digital menu boards in drive-thru lanes
  • Shopping malls as advertising panels and store guides
  • College campuses for alerts and way finding
  • Public transportation hubs as schedule, route guide and advertising panels

The LFX6 is distinguished by its ability to operate efficiently in harsh environmental conditions such as heat, humidity, extreme cold and high brightness. This display features a corrosion-resistant aluminum cabinet and tempered glass that allows for safe outdoor use. The display can be mounted horizontally or vertically for flexible installation, and includes a weatherproof seal around all power and signal cables, while preventing public tampering. Unlike most outdoor displays, which require separate bulky and expensive enclosures, the LFX6 requires none. Enclosures require both heating and cooling elements which make them less reliable and far less energy efficient.

Images and video on the LFX6 are crisp and clear even in brightly lit places, so information is accurately relayed even in direct sunlight. The display features an air-cooled system which suppresses temperature increases due to direct sunlight exposure and prevents blackouts. Plus, an IPS panel with a wide viewing angle displays clear and crisp images with accurate colors, even when viewing the screen from a left or right angle.

The display also benefits from low power consumption and a wide range of professional features including DIGITAL LINK technology, a single LAN cable1 solution that enables users to transmit images, sounds and control signals to the display – up to 328 feet in distance. This allows indoor installation of media players or content source devices for easier service-ability and the elimination of additional protection requirements for these devices from the harsh outdoor elements. The DIGITAL LINK also allows for the remote monitoring and control of the display to assess temperature, filter clogs, fan locks, etc., and enabling a prompt response to any equipment malfunctions.

“The demand for digital signage solutions is growing as are the use case scenarios for the technology in a wider variety of applications, including outdoor environments,” said Rudy Vitti, senior product manager, AV Business Unit Division, Panasonic System Communications Company of North America. “However, current solutions are often cost-prohibitive and require separate enclosures in order to handle the sometimes harsh outdoor environments these displays face. With the LFX6, we can offer customers a rugged, reliable, effective and affordable outdoor display that calls for flexible installation and enables them to maximize their digital signage investment.”

The TH-47LFX6U is available now from authorized Panasonic resellers at an estimated price of $8,248 and is part of Panasonic’s AV exhibition at InfoComm 2013 in booth #1501.

Sales inquiries for Panasonic’s LFX6 professional LCD display should be directed to [email protected] or 877-803-8492.

*1. Use an STP cable of CAT5e or higher

Warranty Information

The LFX6 Outdoor LCD Display is a part of the Panasonic Concierge Service Program. The service provides a toll-free hotline and 24-hour priority scheduling of on-site service if the display is in need of service or repair. The display comes with a standard two-year warranty.

InfoComm 2013

The TH-47LFX6 will be on display at InfoComm 2013 in Panasonic’s booth (#1501). Other recently announced displays from Panasonic will also be on display at InfoComm, including the interactive and wireless plasma displays TH-85PB1, TH-65PB2 and TH-50PB2, TH-47LFX6, a ruggedized and weatherproof outdoor display, large TH-55LFV50 LED Video Wall and LRU60 Hospitality flat panels.


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