May 27 2010
PureSpectrum, Inc. (OTCBB: PSRU) has finalized a contract that makes Dave Dettman, a.k.a. Dr. Gadget®, a spokesperson for the company and enables the company’s dimmable Compact Fluorescent Lamps (CFL) to gain access to widespread exposure via national television audiences as well as providing the company a global forum to educate the public about the importance of energy efficient lighting.
PureSpectrum president and CEO Lee Vanatta said the terms of the two-year agreement with Dr. Gadget® is category exclusive for lighting and dimmable CFLs. . The agreement has been in development for some time and has been structured to maximize exposure for the PureSpectrum brand and products as the company continues its efforts to establish a presence in major chain retail stores for its CFL product line.
Dr. Gadget® is a nationally known radio and television personality considered by many to be one of the top consumer technology product experts. Through regular appearances on national television programming such as the ABC talk show, The View, and top-rated entertainment news magazine show, EXTRA!, and being featured on other nationally televised shows such as The Tyra Banks Show and The Montel Williams Show, Dr. Gadget® has become a trusted voice for innovation in the female demographic which is uniquely critical to PureSpectrum’s efforts to build brand familiarity and gain market acceptance.
“As the lighting landscape changes to meet new energy efficiency standard, PureSpectrum clearly will fill the void left by the legislated extinction of incandescent bulbs which will take place beginning in 2012,” Dettman said. “Lighting as the consumer knows it is going to change, and PureSpectrum’s high performance CFL products combine a high level of functionality with energy efficiency to create a product line that offers the pinnacle of performance and dependability. I’m truly excited about being a part of the team that will deliver the educational message as well as the solutions that consumers need.”
PureSpectrum has engaged Dr. Gadget® not only to represent and promote its unique line of truly dimmable CFL products on television and through a variety of other marketing channels but also to educate the millions of people that hear his message about the importance of identifying high quality energy efficient lighting products. As the phase-out of the incandescent bulb approaches, PureSpectrum has introduced a line of CFL products that offer superior dimming, instant brightness, increased dependability and are engineered for high Power Factor. At the same time, the company is working through multiple channels to inform consumers about the transition to energy efficient lighting.
“Dr. Gadget® has earned a prominent position and considerable influence among consumers by consistently introducing high quality products, and he believes that PureSpectrum lighting products bridge a gap in the energy efficient lighting market,” Vanatta said. “Working with Dr. Gadget® will provide PureSpectrum and its products with virtually unlimited opportunities to gain exposure for our brand and our products. At the same time, Dr. Gadget® is focused on educating the consumer about the transition toward energy efficient lighting that is taking place all around us and the details they need to make informed decisions. The exposure gained from Dr. Gadget® promoting the brand and the products makes the company even more attractive in the marketplace as we continue our efforts to place our products with distributors and retailers. PureSpectrum has always sought to be not only a provider of high quality, high performance lighting products but also a resource for the consumer to learn more about energy efficient lighting. Dr. Gadget® provides the company with a worldwide platform to promote our products and our message. We are making the transition to green lighting easier for the consumer by offering superior product performance and providing information that the consumer truly needs.”
Dr. Gadget® has spearheaded consumer acceptance for hundreds of consumer technologies and household products, and he has represented consumer retail giants Toshiba, Samsung, Panasonic, Brookstone, Jardin, Wal-Mart, RCA and Oreck. The terms of Dr. Gadget’s® agreement with PureSpectrum include Dr. Gadget representing PureSpectrum’s brand in trade shows, print and broadcast advertising campaigns, new product launches and public service announcements.
Source: http://www.purespectrumlighting.com/