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Insignia Provides 450 Flat-Panel HDTVs to Target Field Ballpark in Minneapolis

Insignia, a Best Buy (NYSE:BBY) exclusive brand, today announced it is the Official High Definition Television (HDTV) partner of the Minnesota Twins.

Insignia flat-panel HDTV

As part of the recently inked multi-year partnership between the two organizations, Insignia has provided more than 450 custom-built, flat-panel HDTVs with screen sizes of 32”, 42” and 65” throughout the Twins new state-of-the-art home stadium, Target Field. The ballpark is set to open its inaugural season April 12.

The Twins turned to Best Buy For Business and the Insignia team early on for help with equipping its new stadium with cutting-edge IPTV (Internet Protocol television) solutions. The Insignia team worked closely with the Twins specifications and developed customized LCD displays that will allow the Twins to link together every viewing screen within the ballpark.

"Target Field is a world-class venue designed to provide fans an unforgettable game experience from the seats to the concourse and concession stands," said Eric Curry, vice president, corporate partnerships, Minnesota Twins Baseball Club, Inc. “We wanted to provide our fans with the highest quality, high definition picture of the game from every location within the stadium. It was an ideal partnership; the Insignia team took our feedback and built a product from the ground up that ended up exceeding our expectations.”

“It was a privilege working with such a world-class sports organization that shares our goal of enhancing the customer experience,” says Fernando Silva, vice president of Best Buy Exclusive Brands. “The Insignia brand was founded on the principal of building products that meet the needs of consumers based on the feedback we receive from our customers and employees every day, so it was a natural fit for us to partner closely with the Twins’ organization to develop the state-of-the-art IPTV solution.”

The Insignia flat-panel LCD TVs that will be seen at Target Field are part of the new Insignia Commercial Series product line aimed at entertaining the masses with exceptional high definition picture quality at sporting venues, pubs, restaurants, hospitals and other professional settings. The Minnesota Twins project marks the first ever installment for Best Buy of Insignia Commercial Series televisions. Best Buy For Business, the business to business division of Best Buy, has a dedicated team that serves IPTV and commercial AV needs for commercial venues.

Insignia Commercial Series televisions offer a three year limited manufacturer warranty, ultra high brightness with full 720p and 1080p resolution, durable construction designed to withstand special commercial environments and a special video wall application which allows one image to be broadcasted across sixteen screens. An optional speaker sound bar is also available for the 32” and 42” televisions.


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