Oct 23 2009
The world's finest-grained color negative film turns one year old as Kodak prepares to celebrate Film's 125th anniversary in 2010
Kodak's finest-grained professional color negative film, KODAK PROFESSIONAL EKTAR 100 (EKTAR 100) Film has turned one year old! Since its release in September of 2008, EKTAR 100 Film has taken the photography world by storm with its high saturation, ultra-vivid color, and smooth, nearly undetectable grain.
"Next year we're celebrating film's 125th anniversary," said Steve Decker, Vice President of Kodak's Film, Photofinishing and Entertainment Group, "and we're happy that, as this historic landmark approaches, we continue to innovate. Just a year ago we launched EKTAR 100 Film in 35 mm format and some six months later introduced it in 120 format to an extremely enthusiastic response. It's another great product that continues to fill the needs of film photographers as the art evolves."
At the annual Photo Plus trade show in New York City, Kodak will be celebrating the film's first birthday by:
- Announcing an exciting photography contest seeking the best images captured with KODAK PROFESSIONAL EKTAR 100 Film (details below).
- Giving away samples of EKTAR 100 Film in 135 and 120 formats for photographers to sample.
While digital cameras are a popular choice amongst every photographer type (from moms shooting their children's first birthdays to high-fashion photographers at an editorial shoot), film holds an important role in today's photography. In fact, many professional photographers use both film and digital image capture, for a variety of reasons. While digital generally wins on the convenience front, film photographers grabbing another roll cite the following:
- Film has a unique "look and feel" that digital cannot replicate.
- Film eliminates the "shoot now, edit later" philosophy; film encourages the photographer to carefully consider each shot, eliminating time-consuming post-production.
- Film leads to more printing and a tangible result, rather than digital files that often live online only.
"Digital photography has been a great help to pros, and I'm grateful for its introduction," said internationally-acclaimed photographer Jonathan Torgovnik. "However, even with the great digital options out there, I continue to reach for KODAK Film for the projects I'm most passionate about. Digital simply doesn't offer what film does in terms of both the results and the experience."
Source: http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=2/6868&pq-locale=en_US&_requestid=4609