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AMOLED Display Technology may have Major Influence on Smart Device Innovation

"In the cloud computing era, AMOLED displays are most likely to have the greatest amount of influence on innovation in smart devices." Kinam Kim, CEO of Samsung Display, delivered this statement as part of a keynote speech on "Display and Innovation" to attendees at the Society for Information Display's Display Week 2013 in the Vancouver Convention Centre today.

During the keynote speech, Mr. Kim said that the future of displays will change considerably, with special attention to be given for the virtually infinite number of imaging possibilities in AMOLED (Active Matrix Organic Light Emitting Diode) display technology.

Mr. Kim emphasized that three evolving “environments” are likely to make displays the central focus of the increasingly pervasive use of electronic devices.

The first environment is the spread of cloud computing. In the cloud environment, the capability of electronic networked devices for data processing and storage will be extended infinitely, allowing users everywhere to easily enjoy content that only highly advanced devices can fully process today, including ultra HD (3840 x 2160) images and 3D games. Higher levels of display technology will be required to support our increasing reliance on the cloud.

The second environment is the accelerating evolution of high-speed networks. By 2015, the velocity of 4G LTE will rise to 3 gigabits per second (Gbps), so the transmission time for a two-hour UHD-resolution movie will be under 35 seconds. Mr. Kim said, “As image quality of video content improves, larger and even more vibrant displays will emerge as a key differentiating point in mobile devices.”

The third environment is the spread of connectivity among electronic devices. As the use of Wi-Fi networks explodes, the N-Screen era is on its way. A massive network environment will be established by connecting not only smartphones and tablet PCs but also automobiles, home appliances and wearable computing devices. Due to this explosion in “data flow,” there will be a huge surge of interest in touch-enabled displays.

Mr. Kim said that the innovative advantages of AMOLED technology will allow consumers to realize more possibilities in electronic convenience than we might have ever imagined.

The first innovative advantage of AMOLED, according to Mr. Kim, is the superiority of its color. AMOLED displays can embody true colors closest to natural colors with their color space 1.4 times broader than that of LCD displays. By offering the world’s broadest color gamut – supporting nearly 100% of the Adobe RGB color space, AMOLED will expand the range of displays well suited to printed media, where specialized color is frequently required.

The second innovative advantage of AMOLED is its flexibility and transparency. AMOLED displays can maximize portability by making devices foldable and rollable, and they can also lead innovation in product designs with advantages in curved forms, transparent panels, and lighter weight than other display technologies.

The third innovative advantage of AMOLED displays will be their responsiveness to touch and sensors for detecting all five human senses. Using Samsung’s new Diamond Pixel™ technology, which has been optimized for the human retina, AMOLED displays can now depict natural colors and images with super high resolution.

Mr. Kim went on to say that display applications, with advantages of AMOLED technology, will rapidly spread throughout other business sectors like the automotive, publishing, bio-genetic and building industries.

In the automotive business, AMOLED displays will replace conventional glass and mirrors that have been used for digital mirrors and head-up displays. Capitalizing on their advantages with flexibility, durability and high resistance to temperature changes, AMOLED display panels also will be used for watch displays and for products in the fashion and health care market sectors. Further, in publication and building, AMOLED displays will set the trend for the building market sector with AMOLED architectural displays in and outside buildings being used as highly desirable decorative and information-delivering products.

Mr. Kim expressed confidence that "The display market is unlimited in the amount of growth that it can achieve, as technical innovation continues to accelerate.” And he added that "Samsung Display will play a leading role in the global display industry, as the display company possessing the most advanced AMOLED technology."


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