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Large-Sized Outdoor Advertising is Developing Towards Moving Images

Research and Markets has announced the addition of 'Emerging Opportunity of the Worldwide Large-sized Public Information Display Market' to their offering.

With the rapid advancement of digital broadcasting technology, large-sized outdoor advertising is developing towards moving images, and large-sized public information displays are expected to become the next killer application for large-sized display panels. As display vendors have drastically reduced prices in order to expand their markets, 40-inch displays for in-store applications are expected to be the fastest growing market segment. LCD and PDP are the two major technologies being used. However, the public information display market is a B2B market, which is distinct from the B2C market. Therefore, the industry has complex and diverse supply chains and business models. This report will analyze the worldwide large-sized public information display market, focusing on industry structure, product specifications, supply chains, and business models.

Current development of the market for public information displays measuring 30 inches and larger; worldwide market scale of LCD and PDP public information display; worldwide public information display industry structure and characteristics; analyses of specifications, supply chain, and business models.

Table of Contents:

  • Ubiquitous Large-sized Public Display: the Next Big Thing?
  • Overview of the Large-sized Public Display Industry
  • Complex Industry Structure, Multiple Technology Platforms
  • Market Fragmentation Creates Challenges
  • Large-sized Public Information Display Industry Value Chain
  • Integration of Software, Hardware, and Services Vital to Industry Development
  • Large-sized Public Displays Enter New Markets
  • From Distinct Market Segmentation to Fierce Competition
  • LCD and PDP Take the Lead among Competing Technologies
  • Scale of Worldwide Large-sized Public Information Display Market
  • Market Sees Rapid Growth on Concurrence of Opportunities
  • PDP in the Lead, LCD Gaining Ground
  • LCD Models Dominate the 40-inch Market
  • Analysis of Large-sized Public Information Display Specifications
  • Product Application Determines Specifications
  • Mainstream Panel Specifications Modeled on Existing TV Specifications
  • Analysis of Large-sized Public Information Display Supply Chain
  • Supply Chain Model Based on Market Demands
  • Market Analysis
  • Supply Chain Models
  • MIC Perspective
  • Appendix

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