Leica Camera AG presents a new camera system that unites the fine art of engineering and hand-crafted excellence with design and handling in an entirely new and innovative concept.
LEICA T camera system
From the initial idea through to the development process and in its final assembly, the focus of all disciplines involved was on one single thing – perfection. The outcome was the creation of the Leica T-System, a camera with an exquisite finish ‘made in Germany’ that, together with a portfolio of precise, high-performance lenses, offers exceptional versatility and particularly intuitive handling. Unique in design and pared down to the essential functions, the new Leica T- System offers everything anyone could ever need for pure, creative photography and the best image quality.
In collaboration with AUDI Design, the typical design language of Leica cameras was revisited and reinterpreted. With its timeless and sleek design, the Leica T picks up the unmistakable attributes of Leica product design and develops them systematically – with clean lines, smooth surfaces and formal minimalism. One of the camera’s outstanding features is its compact and solid body. This is manufactured with innovative precision techniques from a single block of aluminium at the Leica factory. The use of premium materials and their processing in an elaborate manufacturing process are unique in the history of camera construction and lend the Leica T an unmistakable look, feel and solidity. Complementing the purist design of the camera, the operating concept of the Leica T is equally clear, simple and concentrated on relevant functions. At the heart of the concept is the clear design of the touchscreen display. Numerous functions in capture and playback mode can be controlled simply by touching the screen.
The Leica T is the first system camera from Leica to feature an integrated Wi-Fi module. Pictures and videos can be wirelessly transmitted straight from the camera to a smartphone, tablet or computer, and can then be shared by email, or on Facebook or other social media. A free Leica T app for iOS devices is available now.
The camera accessories in four trendy colours – melon yellow, orange-red, black and white – and an extensive range of premium bags and cases, all of them courtesy of AUDI Design, systematically continue the Leica system concept. Individual accessories build on and complement one another, and some offer unique options for personalised combination.
The Leica T is available May 26th, 2014 from authorised Leica dealers. Two lenses will initially be available for the market launch of the Leica T-System. The Leica Vario-Elmar-T 18–56 mm f/3.5–5.6 ASPH. is ideal for creative experimentation with various perspectives and focal lengths. For expansive landscapes, documentary pictures or portraits – whatever the genre, this standard zoom lens offers exceptional flexibility in every situation. With a focal length equivalent to 35 mm in full-frame format, the fast and compact Leica Summicron-T 23mm f/2 ASPH. offers a truly classic Leica focal length that is ideal for reportage photography.
According to Ryan Williams, General Manager, Leica Camera Australia, “The Leica T-System embodies the highest expression of design and craftsmanship. From the very beginning, the guiding principle behind the design, the use and the handling of Leica T was the creation of the absolute enjoyment of photography.
“We’re thrilled to offer the new system to our dealers and customers in Australia. We expect the Leica T-System to excite our current customers while taking us into new customer groups who are connoisseurs of premium-brand products with a high level of interest in photography,” continued Williams.