Nov 18 2009
MediaTile Founder to Focus on New 5th Screen Company and Publishes First Book on Content
Digital signage luminary Keith Kelsen today launched a new initiative entitled “The 5th Screen Project,” an endeavor geared toward driving far more digital signage deployments and moving the industry forward. Kelsen has also announced the publishing of his book focused on content for digital signage. An industry first, “Unleashing the Power of Digital Signage – Content Strategies for the 5th Screen,” will be published by Focal Press.
The 5th Screen Project began over a year ago as Kelsen began the authoring process through extensive interviews with industry leaders researching new media methodologies, and chairing the Digital Signage Association’s Content Best Practices committee. Kelsen also stepped away from day-to-day operations of the MediaTile Company and handed control to newly appointed CEO, Simon Wilson. With the announcement of the project, Kelsen has also stepped away from his Chairman of the Board position of MediaTile and is now Chairman and CEO of 5thScreen Corporation. This allows Kelsen to dedicate his full attention to this new and vendor-independent business endeavor that is currently operating in stealth mode.
The announcement was made concurrent with the Strategy Institute’s "Building Your Digital Signage Business" conference in Chicago. Kelsen is serving as Chairperson for the two-day event, which will educate attendees on all facets of today’s successful digital signage networks - hardware, software, implementation, and content optimization.
“The fullest potential for digital signage has gone mostly untapped and my vision is that this project will deliver a substantial uplift to deployments by concentrating on the critical elements for success,” said Kelsen. “Taking on this challenge to further drive the industry forward, and at greater pace, comes at a time in our industry that I consider to be the tipping point.”
The 5th Screen Project is comprised of three distinct parts: leveraging the forthcoming book to educate the market on achieving content optimization; continued development of content best practices through Kelsen’s Chair position with the Digital Signage Association; and heading a stealth project related to a massive shift in media development and delivery.
Source: http://www.5thscreen.com/