Oct 30 2009
Nextreme NEW ASICs Enhance Video System Performance by 50%
eASIC Corporation, a provider of NEW ASIC devices, today announced that Mitsubishi Electric Corporation (Kyoto Works), a leading global manufacturer of display wall systems, has selected eASIC’s Nextreme NEW ASICs for its Seventy Series Display Wall Cube Systems. Mitsubishi Electric used eASIC’s Nextreme devices to replace existing gate-arrays and improve the video processing system performance by 50%.
Mitsubishi Electric is one of a number of manufacturers that are aggressively looking to increase performance and functionality by replacing legacy gate arrays with eASIC’s Nextreme NEW ASICs, and sustain their competitive edge in an uncertain economy. Traditional product upgrade paths for legacy gate arrays and standard cell ASICs are becoming increasingly unattractive in today’s harsh economic times due to long development and manufacturing times and high risk associated with state-of-the-art ASICs. eASIC’s breakthrough Nextreme NEW ASICs feature a 5-week turnaround time from tape-out to prototypes, low up-front development costs, making them a very attractive alternative to gate array and standard cell ASICs.
“We are excited to have a path to developing ASIC solutions quickly that are low in up-front development cost, quick to develop and gets us to market in rapid time to fully exploit our market opportunities,” said Mr. Shigenori Shibue, Manager Development Section Image & Information Systems Department at Mitsubishi Electric Corporation, Kyoto Works. “We see eASIC’s Nextreme as a platform that we can use to create new high performance product derivatives quickly to respond to changing market needs, yet still be very competitive in volume production,” added Mr. Shibue.
Mitsubishi Electric’s Cube® Seventy Series is the latest in a strong line of Display Wall Systems that spans over twenty product variants with up to 80" displays. Cube Display Wall Systems are used by specialist system integrators for their performance, longevity, reliability and ease of maintenance in mission-critical applications like utility control rooms, power stations, traffic control centers and crisis management suites.
“We are thrilled to be able to offer customers like Mitsubishi Electric a low risk alternative to designing ASICs,” said Jasbinder Bhoot, Vice President of Worldwide Marketing at eASIC Corporation. “Helping our customers to deliver competitive solutions quickly, in turn helps their customers to loosen the grip on their purse strings. We are focusing on doing our part in helping revive our stagnant economy, one customer at a time,” added Bhoot.
Source: http://www.easic.com/