Oct 28 2009
Theme park also taps Xerox for personalized, cross-media marketing campaigns
Universal Orlando Resort is famous for creating innovative theme park experiences for its guests. That spirit of innovation also extends to helping its team members do their jobs. Universal Orlando is working to create a more productive and greener workplace – with the potential for significant printing efficiencies – through a new Managed Print Services (MPS) contract with Xerox Corporation (NYSE: XRX).
“Print infrastructure is the last unmanaged and unplanned area where companies can still realize immediate cost savings and productivity gains, without a major capital investment,” said Stephen Cronin, president, Xerox Global Services. “Now more than ever, businesses are calling on Xerox to proactively manage print output and spur growth by giving back valuable employee time.”
Xerox worked with Universal to study the organization’s work processes, and the costs associated with printing, sharing and updating scripts, proposals and promotional material. Using its Lean Six Sigma-based assessment, Xerox designed an office environment that aligns to Universal’s print budget targets, security policies and environmental sustainability objectives. The company provided on-site training and change management tips to help Universal’s team members adapt to the new technology and work processes.
“We are always looking for ways to be more efficient and effective with our business operations,” said Tracey Stockwell, chief financial officer for Universal Orlando Resort. “By collaborating with Xerox, our corporate partner, we achieved this. Through our strategic alliance we were able to identify opportunities to streamline our work processes related to managing document flow and printing.”
Universal also collaborated with Xerox to test a cross-media, one-to-one marketing campaign leveraging industry-leading XMPie PersonalEffect software. For Universal Orlando’s Halloween Horror Nights 19 (http://www.hhn2009.com), the two companies co-developed and launched an e-mail marketing campaign using the customization capabilities of PersonalEffect. A personalized video and poster were created in which the recipient’s name and other relevant information is featured in both print and sound.
Source: http://www.xerox.com/