Mar 31 2009
Frost + Sullivan recognizes Carl Zeiss Meditec with the 2009 North American Frost + Sullivan Market Leadership Award for its optical coherence tomography (OCT) technology for ophthalmic applications.
Based on its recent analysis of the optical technologies market, Frost & Sullivan recognizes Carl Zeiss Meditec with the 2009 North American Frost & Sullivan Market Leadership Award for its optical coherence tomography (OCT) technology for ophthalmic applications. Carl Zeiss Meditec is a pioneer of OCT technology and has launched clinical tools that revolutionized the diagnosis and treatment of eye diseases.
Carl Zeiss Meditec was the first to introduce Time Domain (TD) OCT-based innovative products for retinal, anterior segment/cornea, and glaucoma imaging. More recently, the company introduced the next generation of Fourier Domain (FD) OCT-based product line for ophthalmic applications.
“Multiple start-up companies have introduced promising FD OCT-based products, creating an increasingly competitive dynamic,” says Frost & Sullivan Senior Research Analyst Madhu Sharma, Ph.D. “Nonetheless, Carl Zeiss Meditec has responded by implementing an innovation-centric strategy focused on continually presenting novel products and thereby, maintaining a dominant market position.”
The company’s OCT systems are one of the most widely adopted clinical tools among ophthalmologists. The Stratus OCT™ and new Cirrus™ HD-OCT systems offer proficiencies and streamlined workflows that allow physicians to gather and interpret detailed disease information.
Additionally, the company has developed proprietary image analysis algorithms that provide volumetric data and aid in interpreting three dimensional images in a highly reproducible and quantitative fashion. It continues to invest in upgrading software for objective measurement and subjective clinical evaluation of retinal disease detection. To cement its strong market position, it has also increased spending in optical technology R&D.
Apart from providing advanced imaging capabilities, Carl Zeiss Meditec offers unparalleled customer service. With its innovative technology and excellent support to the end-users, the company has established a very loyal customer-base and continues to expand its presence. It has an outstanding customer care solution organization that recruits highly trained staff to assist customers and provide quality replacement parts and supplies. The company provides in-house technical support and best-in-class email, online and telephone support. In addition, it offers an array of technical training opportunities to facilitate the process of new product adoption.
“Carl Zeiss Meditec received the highest overall Frost & Sullivan Competitive Metrics Score in the recently completed Strategic Analysis of Optical Imaging Technologies in U.S. Clinical Diagnostics Markets,” continues Dr. Sharma. “The company’s high scores are tied to its success in the OCT Technology segment of the Analysis.”
With an overall score of 10.22, Carl Zeiss Meditec received tier I scores in all four categories of ‘market positioning and growth,’ ‘innovative performance,’ ‘growth strategy,’ and ‘leveragable assets’. The score break-up is 2.67 for ‘market positioning and growth,’ 2.33 for ‘innovative performance,’ and 2.61 for ‘growth strategy.’ The Company’s overall score is over 2.2 points higher than the average of the other participants, which received a combined score of 8.01.
In short, its careful attention to product quality, breadth of product line, excellent customer support, and reputable brand name has earned Carl Zeiss Meditec a leadership position in the OCT technology market for ophthalmic applications.
Each year, Frost & Sullivan presents this award to the company that has exhibited market share leadership by excelling in all areas of the market leadership process, including the identification of market challenges, drivers and restraints, as well as strategy development and methods of addressing market dynamics. Furthermore, the Award recipient has continually demonstrated solutions for monitoring market changes and implementing superior market strategies.
Frost & Sullivan’s Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.