B&W Tek, an advanced instrumentation company that produces optical spectroscopy, laser instrumentation and Raman systems, has announced that it has launched a new intuitive website.
The new website features easy-to-follow navigation. It provides detailed information about its product and service offerings. The company’s capabilities in custom design and manufacturing are described in the website. A Learning Lab blog contains application notes, technical knowledge, videos and helpful hints.
B&W Tek has changed its tagline to “Your Spectroscopy Partner” from the existing “Your Photonics Partner” to better describe its present business offerings.
The company has been serving the industry for 15 years. It utilizes fiber optic spectrometers, handheld and laboratory Raman systems, DPSS and diode lasers, sampling accessories and spectroscopy software to provide solutions in spectroscopy. The company has been making innovative transformations and has introduced a number of user-friendly products such as the Exemplar, a smart spectrometer possessing “SuperSpeed” USB 3.0 communication and on-board data processing, and the NanoRam, which is an open handheld Raman spectrometer.
B&W Tek’s Marketing Manager, Robert Chimenti stated that the company has transformed itself from a general photonics company dealing with spectrometer and laser modules, to a company providing complete spectroscopy solutions. It wanted to redefine itself in the industry and hence launched a new website which will better depict its current offerings.