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Why should I advertise on AZoOptics?
- AZoOptics is recognized as a leading online Optics / Photonics
knowledgebase, news portal and supplier directory. It is proven to be highly
effective in connecting buyers and sellers.
- In March 2008 AZoOptics.com received over 80,000 visitor sessions.
With over 250,000 monthly page views, AZoOptics offers a unique and highly
targeted audience that's specific to the Optics / Photonics community,
providing advertisers with a profitable and cost effective ROI for their
advertising spends.
- Advertising campaigns on AZoOptics work, they're also immediate, targeted,
measurable and can be updated within hours. How does that sound compared
to your options with traditional trade magazines?
- It's the ready availability of quality content that brings the end users of Optics /
Photonics to AZoOptics. How does that compare with trade directories and
long lists of similar companies?
- AZoOptics delivers leads and enquiries that are relevant and qualified due to
the targeted nature of the site!
- All AZoOptics content is "search engine optimized" and is ranked highly by all
the major search engines. This provides significant benefits to advertisers in
promoting their Optics / Photonics information and associated websites.
AZoOptics.com….the perfect place to promote your Optics / Photonics related
products and services!
Why should I advertise on the web?
Broadband and wireless internet access is now mainstream, it's not the year 2000 anymore,
advertising online is now a proven success. Just consider the following statements;
- Internet Advertising Revenues Again Reach New Highs, Passing $21 Billion in 2007 and
hitting nearly $6 billion in Q4 2007 - Source, PricewaterhouseCoopers and Interactive
Advertising Bureau.
- The growth forecast for online advertising is roughly seven times that of major media
overall, according to ZenithOptimedia
- "Internet ad spend grew by over 28 precent in 2007, while the rest of the market grew by
3.9 percent," the media agency said in its most recent quarterly ad spending report.
- "It has taken only 11 years for internet to overtake two long-established media: cinema
(which it overtook in 1997) and outdoor (which it overtook this year), and by 2009 it will be
larger than radio," ZenithOptimedia said.
- Ask yourself where you go when you want to find new products or solutions to your
problems?
Internet Users in the World - December 2007
Internet Users in the World - Growth Between 2000 and 2007
How can I market my business on AZoOptics?
Feature Adverts - (Left and Right Hand Sides)
Feature Adverts - (Left and Right Hand Sides)
These adverts are placed on the homepage and across the whole of the site
on every single page. They offer a unique opportunity to promote your
products and services in a highly visible fashion, with click thru rates well
above industry standards;
Notes: Features run in vertical random rotation in size blocks. See Feature and Banner Specs for details on specifications
Example Feature Adverts and Location
Banner Adverts (Top and Bottom of Page)
These prime slots are seen at the top and bottom of the page and are guaranteed to receive a minimum of 50,000 page impressions per month;
Notes: "Banner Adverts/Creatives" are operated on a random rotational basis (see Feature and Banner Specs for details). Maximum file size 65kb. File types, .gif,.jpeg, and .swf
Both of the above offer maximum exposure for your products and services on
AZoOptics.com!
Example Banner Ad and Location
Platinum listings package
These packages allow advertisers to select very precisely the information
against which they wish their details to be listed. They offer the following
features and benefits;
Visitors to AZoOptics search the database of over 7,500 pages using a range
of search methods e.g; Keywords, News, Suppliers, Materials, Applications
and Industry.
Articles are found by searching via the various methods on AZoOptics and
then the user views the particular technical article, data sheet, application
guide or news item (1).
Published alongside the article are the advertisers details under the headings
of 'Suppliers', 'Service Providers', 'Experts', 'Books' or 'Products' (2).
The user then clicks the advertisers link, taking them to their 'Supplier Profile'
page which contains comprehensive information about the advertiser's
company e.g; their contact details and a comprehensive summary of their
activities and key products or services (3).
Platinum Packages
Feature Specifications
Dimensions, Types and File Size
Design
We can assist clients in design of website
creatives. Please contact
for more information if required.
Rotation Zones
All AZoOptics.com website inventory is placed in what we call Rotation Zones (RZs).
RZs portion the site advertising space into 3 separate zones which place premium/higher rate advertising nearer to the top of the page and lowered priced adverts further down the page.
 The Red RZ is solely dedicated to Premium large scale banner adverts 728 X 90 pixels in dimension. File size limit of 65kb. Adverts in this zone are randomly rotated with a guaranteed 250k impressions.
 The Magenta RZ is reserved for medium to large scale creatives 125 X 125 pixels and over. The order of all adverts in this zone is randomly shuffled each page refresh with a guaranteed 400k impressions.
 The Blue RZ is reserved for creatives at 125 X 62 pixels. The order of all adverts in this zone is randomly shuffled each page refresh with a guaranteed 400k impressions.
How can you contact the team at AZoOptics?
Sales Contacts
Sales & Marketing; Rolf Easto, Sales Manager –
Tel: +44 (0)1625 610938
Mob: +44 (0)7841 778374
Corporate Headquarters
AZoM.com Pty. Ltd
Suite 24, MVB
90 Mona Vale Road, Mona Vale,
Sydney, NSW 2103, Australia
Tel: +61 (0)2 9999 0070
Fax: +61 (0)2 9999 0071
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